Making Life Sweeter!

In 1969 Mushtaq Ahmed set up a small boutique confectioners in Birmingham, today Mushtaq’s is a household name and a leading producer of Asian and Pakistani sweets in the UK.

Winner of the European Ethnic Food Awards, we use modern manufacturing technologies and generations of culinary craftsmanship to bring you the most authentic and exquisite tasting desserts and savouries.

For over 50 years we have offered the best, home-cooked and classic Asian sweets, such as our delectable range of Barfi, succulent Rassmalai, mouth-watering Gulab Jamun and delicious Rasgulla.

Our success is rooted in our devotion to using only the best traditional, premium quality ingredients and family recipes, ensuring that every delicacy we produce has a sensational flavour, leading to a truly satisfying taste experience.

Always setting the standards that our competitors follow, we hope you enjoy the intense taste and finesse of our authentic and exquisite range of products.